Every user is the same user.
Technology is for all users — human or robot.
The Universal Commerce Compliance Scanner for all users.
Solo Founder Chris Edwards’ Day 1 approach to defining any such system started with a question: If a system with any principles is universal, then who actually counts as covered by them? Who are the users?
Inclusivity as Infrastructure.
· AI AGENTS ARE THE NEW ASSISTIVE TECHNOLOGY ·
AI-powered shopping is no longer a roadmap item. Major platforms have already shipped autonomous purchasing agents that navigate, compare, and transact on the open web. When those agents encounter the same barriers that trip up screen readers — the same locked-down iframes, the same CAPTCHA walls, the same unstable DOM — the sale simply doesn’t happen. This overlap is the opportunity.
Every fix that makes your checkout navigable for assistive technology also makes it navigable for commerce agents, and billions of users, for an inclusive economy.
Built ahead of the market to make that inclusive future a reality — by design.
Read the thesis“The Checkout Convergence”
Published April 2026
Sovereign Canadian tech, built for EU and Canadian access.
Here is the difference most checkout tools cannot claim: our compute and our EEA data routing run on sovereign Canadian infrastructure, while the AI layer stays vendor-neutral — not locked to any one US model provider. That combination is what lets a single platform serve EU and Canadian buyers lawfully, instead of a US-only stack hoping an adequacy framework survives its next court challenge.
| Jurisdiction | Data privacy & EU transfer | AI & automated decisions | Checkout accessibility |
|---|---|---|---|
| 🇨🇦🇪🇺Canada + EUCross-adequacy aligned | AlignedGDPR · Canada is EU-adequate (Art. 45) | In forceEU AI Act · Québec Law 25 | CoveredEAA · Accessible Canada Act |
| 🌍Can a US-only solution clear all three on its own? | |||
| 🇺🇸United StatesUS-only stack | GapNo general EU adequacy (DPF conditional, contested) | GapNo federal AI law — state patchwork only | PartialADA, but no codified checkout standard |
How we clear it: EEA traffic is routed through Canadian infrastructure (mastwoods.ca), received under GDPR Article 45 adequacy — live since December 2025. Built by a dual Canadian–American citizen, so the platform holds a lawful EU path and a US operating presence at the same time.
US-built AI does not get an automatic EU pass: Apple withheld Apple Intelligence from EU users in 2024 over regulatory uncertainty. Sovereignty is not a tagline — it decides whether you can ship.
The UN Sustainable Development Goals are not regulation. They are the measure that survives politics.
Regulations shift with elections and court rulings. The 17 SDGs are the most widely adopted, government-backed framework on Earth — adopted by 193 UN member states. We map audits to them so buyers, regulators, and AI agents can reason against one durable, internationally understood standard, not a vendor scorecard that resets every cycle.
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Explore the 17 Goals at sdgs.un.org
Voluntary vision, enforceable law — built to use both.
The United Nations Sustainable Development Goals (SDGs) are a voluntary, global framework designed for advocacy, benchmarking, and long-term resilience, completely lacking enforcement power. In contrast, regional frameworks in places like Canada and the USA are legally binding, enforceable regulations with specific compliance penalties.
Key Differences to Note
- Authority: UN SDGs rely on voluntary global adoption. National regulations carry the force of law.
- Purpose: SDGs act as a visionary blueprint for sustainability. Regional laws dictate strict, immediate compliance boundaries.
- Metrics: SDGs use high-level, macro-indicators. Regional laws require precise, auditable data tracking.
UN SDGs as a Resilience Measure
- Forward-Looking Catalyst: They help organizations identify future macro-trends, risks, and opportunities beyond current legal requirements.
- Universal Language: They provide a standardized framework to communicate sustainability efforts to global stakeholders and investors.
- Holistic Scope: They bridge environmental targets with social and economic pillars, which narrow regional laws often omit.
The Role of Regional Regulations (Canada & USA as examples)
- Strict Legal Compliance: Examples include Canada’s Impact Assessment Act or the US EPA Clean Air Act mandates.
- Enforcement Mechanisms: Violations result in direct financial penalties, litigation, or operational shutdowns.
- Geographic Specificity: They address local ecological zones, political priorities, and distinct economic realities.
How They Work Together
- Using the SDGs as a resilient benchmark allows you to build a proactive strategy that outlasts changing local political climates.
First principles, ahead of the market.
Our foundational commit (git 56559b2) is dated March 3, 2026 — we were already defining agentic commerce as a supply-chain and accessibility problem. The agentic-commerce launches now reshaping US retail — OpenAI’s Agentic Commerce Protocol, Google’s Universal Commerce Protocol, PayPal Agent Ready, Amazon “Buy for Me,” Shopify agentic storefronts — run into the same EU privacy, AI, and accessibility law shown above. A US-built agent does not clear it for free. Sovereign Canadian routing does.
Inclusion happens at the checkout. Auditing whether every user — a screen-reader user, an AI shopping agent, a customer in Lisbon or Lethbridge — can actually finish a purchase is the problem we solved first. If you want to sell into the EU or Canada, that is not optional, and arguing otherwise is arguing against disability law. We would rather you trust the platform that fixed the actual problem than the dashboards that only measure the damage.
Work with us on EAA-compliant checkouts. By application, not self-serve.
We partner with a small number of design partners at a time — orgs that want co-design influence on the audit methodology, a custom engagement, and the “Powered by SmarterTariff” mark on their audit reports. We typically work with one EU merchant, one North American merchant, and one Canadian federally-regulated org per cohort. We read every application personally and respond within 3 business days.
Access is by inbound discussion — we are not a self-serve SaaS right now. Apply below, or email chris@chrismedwards.com, and we’ll set up a scan of your checkout as part of the conversation.
Compliance, wired into your pipeline. Co-designed with you.
- Compliance scanning across all seven risk dimensions (checkout, supply chain, sourcing, GroundTruth, logistics, disaster, AI agent readiness)
- WCAG 2.2 AA + AAA + EAA + ADA Title III mappings on every checkout audit
- Cross-origin payment-iframe analysis no other scanner reaches
- REST API + OpenAPI 3.1 spec for any-language SDK generation
- GitHub Action that can fail a deploy when a checkout regresses on the EAA
- Continuous monitoring with diff-against-last-scan alerts
- Patent-pending AI audit scoring methodology
- Co-design influence on the methodology + the "Powered by SmarterTariff" mark
- A direct line to the founder — every application read personally
Engagements are scoped to fit each partner. Talk to us and we’ll figure out the right shape together.
Score stability under model substitution
Our scoring contract is designed to survive model substitution. The methodology — what we look for, how we weigh it, where we cap confidence — lives in a versioned schema, not in the model. We validate this empirically when industry models change, confirming score stability under controlled conditions before any production cutover. The audit result you receive today will remain comparable to the one you receive next year, regardless of which underlying model is in use.
Live · Across the portfolio
Agentic commerce mapped to the UN Sustainable Development Goals.
Mapping agentic commerce to the UN Sustainable Development Goals (SDGs) redefines autonomous AI transactions from mere efficiency boosters into engines for global sustainability.
By programming AI agents with strict ESG (Environmental, Social, Governance) constraints, businesses can systematically integrate the 2030 Agenda into consumer delegation and supply-chain operations.
First-party SDG mapping is live in GroundTruth— ESG claim verification + UN SDG alignment scoring across the audit corpus — and runs across the entire portfolio.
Common questions
Why use UN Sustainable Development Goals?
What does a design-partner engagement include?
How do I get access?
How does the cohort work?
How does SmarterTariff handle EU customer data under GDPR?
We work with a small number of design partners at a time. If you’d like to be considered, get in touch or apply above. EU/EEA API data is routed through Canadian infrastructure (PIPEDA compliant).